The Air Jordan 4 "Reimagined Bred": A Fresh Take on a Timeless Classic
As sneaker culture continues to evolve, few releases generate as much excitement as the upcoming Air Jordan 4 "Reimagined Bred". Following the "Reimagined" treatment that delivered the massively popular Fire Red colorway, Jordan Brand is now giving the iconic Bred color scheme the same premium upgrade, creating one of the most anticipated drops in recent memory.
What Makes the "Reimagined" Treatment Special
The Reimagined
The premium leather construction gives the Bred colorway new dimension while keeping its timeless aesthetic.
The Legacy of the "Bred" Colorway
Originally nicknamed "Bred" (Black + Red) by the sneaker community, this color scheme debuted during Michael Jordan's historic 1988-89 season and became instantly iconic. The 2024 Reimagined version follows several retro releases (1999, 2008, 2012, 2019), each generating significant demand from collectors and new fans alike.
Official Launch Information
| Release Name: | Air Jordan 4 "Reimagined Bred" |
|---|---|
| Colorway: | Black/Fire Red-Cement Grey-White |
| Style Code: | DH6927-061 |
| Release Date: | Holiday 2024 (Anticipated) |
| Retail Price: | $210 USD |
Sneaker experts recommend entering all available raffles (SNKRS app, select retailers) and monitoring official Jordan Brand
Final Verdict
Between the military Blue 4s dropping earlier in the year and now this premium "Reimagined" Bred release, 2024 is shaping up as the Year of the Air Jordan 4. Whether you're drawn to the sneaker's rich basketball history, its iconic design, or simply its fashion relevance decades after its debut, the Air Jordan 4 "Reimagined Bred"
"Some shoes are classics ever after release. The Bred 4 enters its 35th year as relevant as ever—now reimagined for contemporary collector standards." — Sneaker Week Magazine