The Montreal-based design studio JJJJound first teased this anticipated collaboration back in May, leaving sneaker enthusiasts speculating about the details. Today marks the full official unveiling of the project that continues their minimalist approach to reinventing ASICS silhouettes.
Following their successful run with archival ASICS models, this marks JJJJound's first foray into working with the brand's innovative 360-degree gel cushioning system. The GEL-Quantum 360 model provides maximum comfort and support - qualities that perfectly complement JJJJound's clean aesthetic vision.
The upcoming release will continue the collaborators' streak of muted color palettes and premium material selection that have characterized their previous sold-out projects together. The June 26th launch will be available through select retailers and JJJJound's webstore following their expected raffle system.
Sneaker analysts predict another instant sell-out for this collaboration given JJJJound's cult following and ASICS' growing popularity in the lifestyle footwear market. This partnership continues to demonstrate how heritage performance technology can find new life through thoughtful minimalist redesigns.