The sneaker world is buzzing with excitement as Jordan Brand prepares to drop one of its most iconic colorways in a fresh, reimagined form. The Air Jordan 4 "Reimagined Bred" brings back the classic black and red color scheme that debuted in 1989, now updated with premium materials and contemporary craftsmanship.
The Legacy of Bred
The original "Bred" (Black/Red) colorway holds special significance in Jordan history. The Air Jordan 4 "Bred" first released during Michael Jordan's legendary 1988-89 season when he captured his second straight scoring title and made "The Shot" against Cleveland in the playoffs.
What makes the upcoming "Reimagined" version special is Jordan Brand's approach:
- Premium leather construction replacing the original durabuck
- Enhanced comfort with modern cushioning technology
- Faithful color blocking retains the aggressive black/red scheme
- Subtle aging details for a "ready-to-wear" vintage feel
Release Details & Hype
Scheduled to drop [Release Date], the Air Jordan 4 "Reimagined Bred" is expected to be one of the most sought-after releases of the year. Sneaker analysts predict:
Price:
Style Code:
Sizes:
The "Reimagined" series represents Jordan Brand's effort to bring classic silhouettes to modern collectors with updated materials while respecting the original designs. This release follows the successful Air Jordan 1 "Lost & Found" that dropped in 2022.
Impact on the Sneaker Market
Given the original 1989 and 2019 retros currently trade well above retail in resale markets (ranging $500-$1000 depending on size and condition), the "Reimagined" version presents a more accessible option for collectors and wearers alike.
Industry experts suggest the Air Jordan 4 "Reimagined Bred" might follow these market trends:
- Fast sell-out on launch day across all major retailers
- Resale prices potentially 30-50% above retail in first weeks
- Long-term value as a wearable collector's item