Home > Air Jordan 4 "Reimagined Bred": The Iconic Silhouette Returns in Premium Form

Air Jordan 4 "Reimagined Bred": The Iconic Silhouette Returns in Premium Form

2025-08-07
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The sneaker world is buzzing with excitement as Jordan Brand unveiled its latest masterpiece - the Air Jordan 4 "Reimagined Bred" - a contemporary tribute to one of the most coveted colorways in basketball history.

A Legacy Reimagined

Originally released in 1989 and famously worn by Michael Jordan during "The Shot" against Cleveland, the black-cement "Bred" colorway has become one of the most iconic designs in sneaker history. This 2023 "Reimagined" version stays true to the original while incorporating premium updates that modern collectors crave.

Ultra-Premium Design Features

  • Genuine leather upper replacing the original durabuck material
  • Luxurious tumbled texture throughout the silhouette
  • Classic black, fire red and cement grey color blocking
  • OG details including the mesh netting, plastic wing eyelets, and heel tab
  • Nike Air branding on the heel - a nod to vintage pairs

Release Details

Scheduled to drop in November 2023, the Air Jordan 4 "Reimagined Bred" follows in the footsteps of other successful "Reimagined" models from Jordan Brand. Like previous championship-caliber releases, this pair will likely sell out within minutes.

The retail price is set at $220 USD, with expected resale prices climbing immediately after release, especially for larger sizes.

Why This Release Matters

"The 'Reimagined' series represents Jordan Brand's commitment to honoring its heritage while meeting modern quality expectations," explains sneaker historian James Whitman. "By using premium materials while keeping the design essence intact, they're creating the definitive version of these classics."

Many enthusiasts consider this the first "Reimagined" treatment worthy of the original Bred colorway, making it arguably the most significant Jordan release of 2023.

Whether you're a longtime collector or new to the sneaker game, the Air Jordan 4 "Reimagined Bred" represents a can't-miss piece of basketball and footwear history. Start preparing your cop strategies now - these won't be easy to get!

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