Jordan Brand's latest Reimagined iteration brings new life to the iconic 1989 silhouette

The newly reworked classic features premium materials and subtle updates
A Modern Twist on a Certified Classic
The sneaker community is buzzing with anticipation for the upcoming Air Jordan 4 "Reimagined Bred" release, scheduled to drop on February 17, 2024. This latest entry into Jordan Brand's Reimagined series takes Michael Jordan's 1989 playoff shoe and renovates it with contemporary design sensibilities while respecting its original DNA.
"The original Bred 4s changed sneaker culture forever. This Reimagined version might do it again with its thoughtful updates," said footwear historian James Whitner.
Key Details That Elevate the Design
Unlike previous retro attempts, the 2024 edition features several notable upgrades:
- Distressed Nubuck Upper
- Refined tongue proportions
- "Nike Air" branding
- Themed yellowed accents
Comparisons With Previous Releases
1989 Original | 2019 Release | 2024 Reimagined | |
---|---|---|---|
Upper Material | Smooth Leather | Durabuck | Premium Nubuck |
Heel Logo | Nike Air | Jumpman | Nike Air |
Midsole | Bright White | Bright White | Aged/Off-White |
Release Details
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With predicted resell prices already reaching $400+ on secondary markets, sneaker experts recommend entering all available raffles and being ready on launch day.