Air Jordan 4 "Reimagined Bred": A Timeless Classic Returns
Expected Release: December 2023
Retail Price: $210 USD
Style Code: DV3742-016

The Legend Reborn
The Air Jordan 4 "Reimagined Bred" brings back one of the most iconic colorways in sneaker history with a fresh interpretation. Originally debuting in 1989 when Michael Jordan wore them during his famous "The Shot" game-winner against the Cleveland Cavaliers, the Black/Cement-Grey color scheme represents a seminal moment in basketball and sneaker culture.
Design Updates
The "Reimagined" label signifies significant changes to the original design while maintaining its core identity:
- Premium soft tumbled leather upper replaces the original nubuck
- OG Nike Air branding on the heel
- Subtle aging effect on the midsole for a vintage aesthetic
- Updated tongue pattern with improved cushioning
- Original "Bred" (Black/Red) color blocking maintained
Cultural Significance
Beyond performance court shoes, the Bred AJ4s have become fashion statements worn by celebrities and featured in films. The silhouette was first re-released in 1999 and 2012 before this 2023 reimagined version. According to sneaker analysts, resale prices are expected to start at $450-$600 immediately after release.