Home > Air Jordan 4 "Reimagined Bred": A Timeless Classic Returns

Air Jordan 4 "Reimagined Bred": A Timeless Classic Returns

2025-08-07
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Expected Release: December 2023

Retail Price: $210 USD

Style Code: DV3742-016

Air Jordan 4 Reimagined Bred

The Legend Reborn

The Air Jordan 4 "Reimagined Bred" brings back one of the most iconic colorways in sneaker history with a fresh interpretation. Originally debuting in 1989 when Michael Jordan wore them during his famous "The Shot" game-winner against the Cleveland Cavaliers, the Black/Cement-Grey color scheme represents a seminal moment in basketball and sneaker culture.

Design Updates

The "Reimagined" label signifies significant changes to the original design while maintaining its core identity:

  • Premium soft tumbled leather upper replaces the original nubuck
  • OG Nike Air branding on the heel
  • Subtle aging effect on the midsole for a vintage aesthetic
  • Updated tongue pattern with improved cushioning
  • Original "Bred" (Black/Red) color blocking maintained

Cultural Significance

Beyond performance court shoes, the Bred AJ4s have become fashion statements worn by celebrities and featured in films. The silhouette was first re-released in 1999 and 2012 before this 2023 reimagined version. According to sneaker analysts, resale prices are expected to start at $450-$600 immediately after release.

Where to Buy

Available through:

  • SNKRS app and select Nike retailers
  • Major sneaker boutiques
  • Jordan Brand flagship stores

Given the anticipated hype, entering official raffles through partnering retailers might be your best chance at securing a pair.

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