The Iconic Colorway Gets a Modern Update
The sneaker world is buzzing with excitement as Jordan Brand prepares to re-release one of its most legendary models in a refreshed "Reimagined" version. The Air Jordan 4 "Reimagined Bred" brings back the timeless black/red colorway with premium materials and subtle contemporary updates.
Key Features:
- Authentic premium leather upper replacing traditional nubuck
- Classic black and "Bred" (black/red) color scheme
- Redesigned wing eyelets for improved comfort
- Nike Air branding on the heel (as original 1989 release)
- "Reimagined" 2024 craftsmanship standards
Why This Drop Matters
Originally released during the 1989 NBA season, Michael Jordan wore the Bred AJ4 (short for "Black/RED") during some significant games. This sneaker was instrumental in solidifying the Jumpman brand as a cultural phenomenon beyond basketball.
The Reimagined series follows Jordan Brand's successful formula with DMP
Given the insane demand anticipated for this drop: Sneaker enthusiasts note that the more accessible Military Blue colorway releasing alongside the Reimagined Bred will honor another classic AJ4 anniversary. Those seeking the full throwback experience might aim for both pairs in a single season.How to Prepare for Release
The Military Blue Connection