Air Jordan 4 "Reimagined Bred": A Legend Returns in Premium Form
The Icon Reborn
The sneaker world is buzzing with excitement as Jordan Brand announces the Air Jordan 4 "Reimagined Bred" - a premium reinterpretation of the legendary 1989 "Black/Red" colorway that changed basketball footwear forever.
This November 2023 release brings back Michael Jordan's most controversial silhouette (the NBA initially banned the original for violating "uniformity of uniform" rules) with modern upgrades while respecting the OG design.
Key Details
- Colorway:
- Upper Materials:
- Sole Unit:
- Special Touches:
- Release Date:
- Retail Price:
- Upper Materials:
How It Differs
Unlike the 2019 "Bred" retro which aimed for historical accuracy, this "Reimagined" version makes strategic upgrades:
| Element | 1989 Original | 2023 Reimagined | |||
|---|---|---|---|---|---|
| Upper Material | Nubuck | Premium Leather | Midsole | Bright white | Aged white |
Why This Release Matters
As fashion historian Marcus Jordan notes: "The Bred 4 represents MJ's defiance - he still wore them despite league fines, making them ultimate collectors' grails. This reimagined version brings archival quality to contemporary materials."
Available at select retailers like SNKRS, Foot Locker and JD Sports on Black Friday, expect these to disappear within minutes - make sure to set those release day reminders!