Air Jordan 4 "Reimagined Bred": A Legend Returns with Modern Touches
The Most Anticipated Reimagined Release of 2024
The sneaker world is buzzing with excitement for the upcoming Air Jordan 4 "Reimagined Bred", a fresh take on one of the most iconic colorways in Jordan Brand history. This release continues Nike's wildly popular "Reimagined" series that gives classic silhouettes contemporary upgrades while preserving their original DNA.
Study Design Elements
While maintaining the classic "Bred" (Black/Red) color blocking that first appeared on the AJ4 in 1989, the 2024 version includes several notable upgrades:
- Aged midsole
- Premium nubuck construction
- Color-matched heel tabs
- Slightly tweaked shape
- Premium nubuck construction
Why This Colorway Matters
The original 1989 "Bred" AJ4 is possibly the most significant basketball shoe colorway of all time - famously worn by Michael Jordan during "The Shot" in Game 5 of the 1989 Eastern Conference First Round against Cleveland.
Previous retro releases in 1999, 2008, 2012, and 2019 have all sold out instantly, with vintage pairs commanding four-figure resale prices.
When and Where to Buy
Expected to release in April 2024, but sneakerheads should watch for possible date changes. The "Reimagined Bred" will be available through:
- Nike.com and SNKRS app
- Major sneaker retailers like Foot Locker, Finish Line, etc.
- Select Jordan Brand flagship stores
- Resale platforms immediately after release (stock will likely sell out within minutes)
Expected retail price: $220 USD
The Verdict
The Air Jordan 4 "Reimagined Bred" merges historical significance with contemporary design sensibilities, making it one of the year's must-have releases for both OG sneaker collectors and new enthusiasts discovering Jordan Brand for the first time. Its combination of heritage aesthetics and modern "new-out-of-the-vault" detailing positions this sneaker to command premium resale value in the secondary market for years to come.
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