Air Jordan 4 "Reimagined Bred": The Crown Jewel of 2024's Most Anticipated Releases
The sneaker community is buzzing with excitement as Jordan Brand prepares to drop its 2024 lineup, featuring three instant classics: Air Jordan 11 "DMP", Air Jordan 4 "Military Blue", and the showstopper – Air Jordan 4 "Reimagined Bred". Among these heavy hitters, the reimagined "Bred" colorway stands as this season's unquestioned grail.

From Court Legend to Cultural Icon
Originally released in 1989 as Michael Jordan's fourth signature shoe, the AJ4 "Bred" (Black/Red) gained legendary status during MJ's iconic "The Shot" playoff moment against Cleveland. The 2024 "Reimagined" version maintains the OG's DNA while implementing Jordan Brand's premium remastering approach.
What Makes This Release Special
- Authentic Leather Upgrade:
- Nike Air Branding:
- Redesigned Midsole:
- Tonal Stitching:
Industry insiders report this may be the closest we'll ever get to a 1:1 retro of the original pairs MJ wore during the 1989 season.
Release Details
Launch Date: | February 17, 2024 |
Retail Price: | $220 USD |
Available At: | SNKRS App, select Jordan Brand retailers |
Note: Expect monumental queues both digitally and in-store. These will likely sell out within minutes.
How It Stacks Up Against Other 2024 Releases
AJ11 "DMP"
Celebrates MJ's 6th championship with gold accents
AJ4 "Military Blue"
Fresh summer-ready white/blue reinterpretation
AJ4 "Reimagined Bred"
The crown jewel - period-accurate detailing meets modern comfort
For collectors and wearers alike, the Air Jordan 4 "Reimagined Bred" represents the pinnacle of Jordan Brand's retro engineering in 2024. Its perfect marriage of nostalgia and contemporary craftsmanship ensures it will be remembered as one of the year's most significant drops across all sneaker categories.
Published December 15, 2023