One of 2024's Most Anticipated Releases
Following the success of the "Reimagined" series, Jordan Brand is bringing back one of its most iconic colorways in the Air Jordan 4 "Reimagined Bred". This drop is part of an exciting slate of releases including the Air Jordan 11 "DMP" and Air Jordan 4 "Military Blue," but the Bred colorway always holds special significance for sneakerheads.
Reimagined With Premium Touches
While staying true to the original 1989 design that Michael Jordan wore during his legendary "shot over Ehlo" playoff moment, this version features:
- Genuine leather uppers replacing the original durabuck material
- Slightly distressed detailing for a vintage aesthetic
- The signature black/red color blocking (Bred = Black + RED)
- Nike Air branding on the heel in place of the Jumpman logo
Why This Release Matters
The Bred colorway represents a turning point in sneaker culture history. The original 1989 release was famously worn by MJ during crucial playoff games and featured prominently in key marketing campaigns.
"The Bred 4s started the tradition of championship sneakers. When people see that black and red combo, they know it's for big moments." - Sneaker historian Jason Mayden
How to Cop
There's already tremendous demand for this retro release:
Expected Release Date:
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Given Jordan Brand's strategy of intentional scarcity with Reimagined releases, we recommend setting multiple reminders and preparing payment methods in advance.