Among sneakerheads' most anticipated drops of 2024, the Air Jordan 4 "Reimagined Bred" stands as a crown jewel in Jordan Brand's lineup, joined by heavyweight releases like the Air Jordan 11 "DMP" (Defining Moments Pack) and the classic Air Jordan 4 "Military Blue" retro.

Return of a Legend

The Air Jordan 4 "Reimagined Bred" (also called "Black Cement") takes Tinker Hatfield's 1989 masterpiece to new heights with premium reworked materials while keeping the iconic color blocking true to the original. The dominant black nubuck upper gets elevated with softer Italian leather paneling, while the heritage hits stay intact: contrast grey sleeving, slim Fire Red eyelets, the signature mesh side panels, and most importantly, that show-stopping Chenile "Nike Air" branding on the heel tab.

The Reimagined Treatment

Following Jordan Brand's successful 2023 "Reimagined" series for the AJ1 Chicago, this 2024 AJ4 iteration uses design director Hasan Khan's premium approach to heritage colorways. Like its beige counterpart (the A Ma Manière-collabed AJ4 "Violet Ore"), these Breds balance OG DNA with tactile luxury—think arranged stitch patterns on the quarter panels, more form-fitting padded collar structures, and enriched anti-yellowing midsoles that address past durability issues.

The Competition Heats Up

Scheduled to drop Holiday 2024 alongside the Military Blue AJ4s and Defining Moments 11s, this triple threat may trigger the resale market's biggest feeding fenzy since the Travis Scott collabs. Early collector forums note that while the frosted Panama City-asembled DMP 11s bring theater, the Reimagined Bred 4s benefit from unmet pent-up demand—original '89 pairs now sell at $16K+ in deadstock condition.

As with previous Reimagined models, retail is anticipated at $225 USD only via Nike SNKRS and select Jordan accounts. Expect bot use per the usual status for a drop this mythic, so sharpen those speed-typing fingers and watch out for smaller regional boutique raffles following maine release dates.