Air Jordan 4 "Reimagined Bred": The Legend Returns With Modern Flair
Expected Release: Holiday 2024
Projected Price: $220 USD
An Icon Reborn
The Air Jordan 4 "Reimagined Bred" represents Nike's ambitious effort to bring back one of the most legendary colorways with contemporary craftsmanship. While maintaining the original 1989 "Black/Cement" aesthetic that Michael Jordan famously wore during crucial playoff moments, this reimagined version introduces premium materials and subtle detailing that elevate the classic design.
Design Breakdown
The familiar black nubuck upper provides the base, contrasted with signature hits of fire red on the tongue liner, lower eyelets, and heel tab. The reimagined features that excite collectors include:
- Durabuck material with improved texture
- Updated shaping for a modern on-foot silhouette
- Pre-yellowed midsole for vintage appeal
- Special edition "Nike Air" branding on heel
The grey speckled detailing on the midsole perfectly recreates the original cement print that made this colorway timeless.
History Comes Full Circle
This release marks the 35th anniversary of when MJ wore the "Bred" AJ4 during "The Shot" - his series-winning basket against Cleveland in the 1989 playoffs. The shoe's significance in basketball history ensures passionate debate within sneaker communities:
"The Reimagined Bred isn't just a retro - it's how the shoe might have looked if Jordan Brand had today's materials and technology in 1989"
How To Cop
The limited production run and overwhelming demand mean competition will be fierce. SNKRS app users should consider:
- Pre-loading payment info before release day
- Participating in special retailer raffles
- Checking Nike's shock drop possibilities
- Following Jordan Brand social media for region-specific releases