Air Jordan 4 "Reimagined Bred" – The Iconic Colorway Reborn
2025-07-22
In the ever-evolving world of sneaker culture, few releases generate as much excitement as a "Reimagined"Air Jordan 4 "Reimagined Bred"
The Legacy of 'Bred'
Originally released in 1989, the Black/Cement Grey ("Bred")
- Michael Jordan's MVP-season playoff shoe
- The sneaker worn during "The Shot" against Cleveland
- One of only four OG Jordan 4 colorways
What's New in the Reimagined Version?
Upper Material
Premium soft leather replaces the original durabuck, with deliberate "pre-creased" distressing for a broken-in feel.
Nike Air Branding
OG-style Nike Air heel branding returns for historical accuracy.
Red Accents
Vibrant "Fire Red" outlines on the mesh netting provide enhanced contrast.
"This isn't just a retro—it's a conversation between 1989 and 2023 craftsmanship." — Tinker Hatfield (Lead Jordan Designer)
Release Details
Style Code | DH6927-061 |
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Release Date | February 20, 2024 |
Retail Price | $220 USD |
Sizes | Men's 4-18, including extended sizing |
Sneakerhead Reactions

"The distressing is controversial but makes sense—these are meant to look like they've been in your collection since '89!"

"Wasn't sure about the leather at first, but after seeing in hand... it's a masterclass in material upgrades."