Air Jordan 4 "Reimagined Bred": The Icon Returns with Modern Flair
The sneaker world is buzzing with excitement as Jordan Brand prepares to drop one of its most anticipated releases of 2024 - the Air Jordan 4 "Reimagined Bred". This fresh take on the legendary 1989 silhouette honors the original's legacy while introducing premium contemporary upgrades.
From Championship Legacy to Cultural Icon
First released in 1989, the original "Bred" (Black/Red) colorway gained fame when Michael Jordan wore them during his legendary championship-winning shot against the Cleveland Cavaliers in Game 5 of the first round of the playoffs - a moment immortalized as "The Shot."
"The Jordan 4 Bred isn't just a shoe, it's a moment frozen in basketball history." - Sneaker Historian, Marcus Johnson
What's New in the Reimagined Version?
- Premium Materials:
- Vintage Treatment:
- Updated Tech:
- Nod to OG:
- Vintage Treatment:
Release Details
| Release Date: | February 17, 2024 (Tentative) |
|---|---|
| Price: | $220 USD |
| Style Code: | DJ6187-061 |
| Available At: | SNKRS App, select Jordan Brand retailers, and authorized sneaker stores |
Hype Level: 9.5/10
Expected to sell out within minutes online, with possible lineups days in advance at physical locations.
Beyond Basketball: Streetwear Royalty
Since its debut, the Bred colorway has transcended sports to become a streetwear staple. The Reimagined version enters a market where:
- 2022's AJ4 Retro "Bred" resold for 250% above retail
- Celebrity co-signs from Travis Scott and Drake keep the silhouette relevant
- Fashion runways increasingly incorporate classic Jordans into high-end looks
Whether you're a sneaker collector, basketball enthusiast, or style-conscious consumer, the Air Jordan 4 "Reimagined Bred" represents a unique opportunity to own both a piece of sports history and a contemporary fashion statement. As with all hyped Jordan releases, preparation is key - set those reminders and prepare your fastest checkout methods!
Note: Release details subject to change by Nike/Jordan Brand. Authentic pairs only available through authorized retailers.