The sneaker world is buzzing with anticipation as Jordan Brand prepares to drop one of its most legendary colorways in a fresh new take — the Air Jordan 4 "Reimagined Bred." This modern reinterpretation of the 1989 classic promises to blend nostalgia with contemporary craftsmanship, creating what might become the most sought-after release of the year.
Honoring a Legacy
The original "Bred" (black/red) colorway debuted during Michael Jordan's heyday, becoming instantly recognizable with its bold black nubuck upper and fiery red accents. The 2024 "Reimagined" version maintains this iconic color blocking while implementing Jordan Brand's new "Reimagined" treatment:
- Premium leather replaces the original nubuck material
- Updated cement gray speckling on the midsole
- Modernized heel tab construction with "Nike Air" branding
- Slightly distressed detailing for vintage appeal
Release Details
Scheduled for a Spring 2024$210 USD
• Nike SNKRS app • Major Jordan Brand retailers • Select sneaker boutiques worldwide Given the popularity of both the Bred colorway and the Reimagined series, these are expected to sell out within minutes. Serious collectors should prepare multiple purchase strategies.
Why This Release Matters
The "Reimagined" treatment proved massively successful with 2023's Air Jordan 3 "White Cement," often reselling for 2-3x retail price. Industry insiders predict even greater demand for the Bred 4s because:
- The AJ4 silhouette is experiencing renewed popularity
- Original Bred 4s in good condition sell for $2,000+
- Black/Red colorways historically outperform other AJ4 releases
- This may be the only OG colorway Reimagined release in 2024
Whether you're an OG sneakerhead who remembers Jordan wearing these during "The Shot" in 1989 or a new collector looking for a premium Jordan brand investment, the Air Jordan 4 "Reimagined Bred" represents a pivotal moment in sneaker culture. Set those release date reminders — this is one drop you won't want to sleep on.