The Air Jordan 4 "Reimagined Bred": A Classic Reborn
The sneaker world is buzzing with excitement as Jordan Brand prepares to reintroduce one of its most iconic silhouettes with the Air Jordan 4 "Reimagined Bred". This release marks another chapter in Jordan Brand's "Reimagined" series, bringing modern craftsmanship to legendary colorways while preserving their soul.
Honoring a Legacy
The original "Bred" (Black/Red) colorway first appeared on the AJ4 in 1989 and quickly became one of the most sought-after sneakers in Michael Jordan's signature line. Re-released multiple times over the decades, each iteration of the Bred 4 has been met with massive demand.
Key Facts:
- Original Release: 1989
- Primary Colors: Black, Fire Red, Cement Grey
- Last Reimagined Update: 2019 (AJ4 "Bred" 30th Anniversary)
What Makes This "Reimagined"?
Jordan Brand's Reimagined series focuses on:
- Premium material upgrades (aged midsoles, softer leathers)
- Subtle weathering effects for vintage appeal
- Nostalgic packaging elements
- Modern construction techniques applied to classic silhouettes
Early rumors suggest the "Reimagined Bred" will feature:
- Aged "Nike Air" branding on the heel
- Redesigned mesh side panels for improved comfort
- Optional red waxed laces included
Why This Release Matters
With the sneaker market increasingly focused on vintage looks and premium materials, the Reimagined Bred 4 hits all the right notes. Resale prices for previous 2012 and 2019 versions already command 2-3x retail, making this 2024 update particularly significant for:
Sneakerheads
The grail status of Bred colorways means almost guaranteed sell-out status, often within minutes.
Investors
AJ4 models have shown consistent value retention, especially OG color blocks like the Bred.
What We Know About the Drop
Release Date | Price | Sizes | Stockists |
---|---|---|---|
Holiday 2024 (Expected) | $220 USD | Men's and Grade School | SNKRS App, select retailers |
Whether you're a longtime Jordan collector or new to sneaker culture, the Air Jordan 4 "Reimagined Bred"