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The Air Jordan 4 "Reimagined Bred": A Classic Reborn

2025-07-18
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The sneaker world is buzzing with excitement as Jordan Brand prepares to reintroduce one of its most iconic silhouettes with the Air Jordan 4 "Reimagined Bred". This release marks another chapter in Jordan Brand's "Reimagined" series, bringing modern craftsmanship to legendary colorways while preserving their soul.

Honoring a Legacy

The original "Bred" (Black/Red) colorway first appeared on the AJ4 in 1989 and quickly became one of the most sought-after sneakers in Michael Jordan's signature line. Re-released multiple times over the decades, each iteration of the Bred 4 has been met with massive demand.

Key Facts:

  • Original Release: 1989
  • Primary Colors: Black, Fire Red, Cement Grey
  • Last Reimagined Update: 2019 (AJ4 "Bred" 30th Anniversary)

What Makes This "Reimagined"?

Air Jordan 4 Reimagined Bred PreviewJordan Brand's Reimagined series focuses on:

  1. Premium material upgrades (aged midsoles, softer leathers)
  2. Subtle weathering effects for vintage appeal
  3. Nostalgic packaging elements
  4. Modern construction techniques applied to classic silhouettes

Early rumors suggest the "Reimagined Bred" will feature:

  • Aged "Nike Air" branding on the heel
  • Redesigned mesh side panels for improved comfort
  • Optional red waxed laces included

Why This Release Matters

With the sneaker market increasingly focused on vintage looks and premium materials, the Reimagined Bred 4 hits all the right notes. Resale prices for previous 2012 and 2019 versions already command 2-3x retail, making this 2024 update particularly significant for:

Sneakerheads

The grail status of Bred colorways means almost guaranteed sell-out status, often within minutes.

Investors

AJ4 models have shown consistent value retention, especially OG color blocks like the Bred.

What We Know About the Drop

Release Date Price Sizes Stockists
Holiday 2024 (Expected) $220 USD Men's and Grade School SNKRS App, select retailers

Whether you're a longtime Jordan collector or new to sneaker culture, the Air Jordan 4 "Reimagined Bred"

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