Hot on the heels of another sold-out GEL-Kayano 14 duo, JJJJound and ASICS are keeping their momentum going with a GEL-Quantum 360 collaboration on June 26th.
The Montreal design studio unveiled the sneaker back in May and has now gone public with a full unveiling of the much-anticipated collaboration. Following their successful previous projects, JJJJound continues to reimagine ASICS technical runners with their signature minimalist aesthetic.
Rather than working on an established ASICS model like many collaborators do, JJJJound has chosen to create their own take on ASICS' futuristic GEL-Quantum 360 silhouette. This marks a significant departure from their previous ASICS collabs that focused on retro models.
The design pairs JJJJound's clean monochromatic approach with the Quantum 360's advanced technology, providing both stylish looks and performance capabilities. While detailed images were revealed last month, the full promotional campaign goes live this week ahead of the June 26 release.
The JJJJound x ASICS GEL-Quantum 360 marks another milestone in the ongoing partnership between the creative studio and the Japanese sportswear giant, demonstrating how both parties continue to push boundaries in footwear design.
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